We Are Borderless decided to come to life as Benefit Company since day zero. For us, the founders, this means to design a business model perfectly able to embed the Benefit concept, a giving back attitude, the real will to make our choices guided from something bigger that profit.

The challenge is to constantly update or re-invent this business model over the years: the only way to have a real, positive impact on society is to consider from the beginning our company as a constantly evolving concept.