Designing the identity of a brand is like building your house and your personality at the same time: that’s why we call it brand architecture!
It’s not about colors, fonts, graphics and other cool outputs. It’s about going deep, discovering and asking a lot of questions.
Doing research, making mistakes, experimenting… And most of the times starting over multiple times. But then, all of a sudden, your brand gets its own face, voice, tools. Most importantly, your brand gets a reason to exist!
